Victoria's Profile
Victoria has been brought up in the UK with family in both Derbyshire and Dorset but her father is from Aragon, Spain so hence the memorable surname!
After a Business and European language degree she quickly realised her forte lay in marketing – getting the right product to market at the right time ensuring total delight for the customer! She has gathered a wide range of industry experience from tourism, travel and transport, health care and the private banking sector in her twelve-year career.
“I pride myself on my enthusiasm, idea generation and ability to think logically around problems. I have been fortunate to work with a variety of organisations ranging in size from 5 to 500 staff plus. What’s always been important to me and the key to my success has been to place myself into the shoes of our customers – and the rest comes naturally.”
The Spare Time Stuff
Well “spare” time is taken up with training and walking 18-month-old English springer spaniel, Harvey. “We really enjoy long walks in the countryside or down at the beach – and he has even been taken to few dog shows and events – winning 1st prize on one occasion! “
Travelling and practising her languages is still a passion too! Especially sampling the food and European beverages!
The Brainy Bits
Victoria is an active member of The Chartered Institute of Marketing and holds a Professional Postgraduate Diploma in Marketing as well as an Honours degree in Business Studies with French and Spanish.
“I find email marketing a very exciting area at the moment and I am exploring with some clients just how effective it is to make a few adjustments and see immediate results at the click of a mouse,” enthuses Victoria.
Project Examples
- Management of marketing strategy for a health care manufacturer leading to 100% improvement in sales.
- Web site re-launch for the same health care company
- Designed, implemented and launched a new centralised enquiry handling team to local HEI
- Marketing and promotions for a local ferry travel company.
- Created a Relationship marketing strategy for local HEI
- Regular exhibitor at Hotel & Catering show, Viva Espana, Vive La France and other lifestyle shows.