The British Franchise Association acts as the governing body of the franchise industry and has recognised Coconut Creatives as THE specialists in the field who add value to businesses through expert marketing for franchise recruitment, franchisee marketing and progression of the core business and its long term strategic direction covering the areas of advertising, PR and promotional activities.

Brian Smart, Director General of the BFA, says: “Marketing is both a structured discipline and a creative art.  Building the one into the other is a continuing process that Coconut Creatives do, and do well.  Franchising is a similarly a structured discipline and a creative art which you need to understand to get right.  Coconut Creatives do understand franchising and we are delighted to welcome them to the BFA.”

Coconut Creatives’ service combines the benefits of employing an in-house Marketing Manager with those of a Marketing Consultant, without the disadvantages of either; this means franchisors benefit from a complete service from marketing planning right through to implementation   ensuring the delivery of the key activities and tracking return on investment.
“We are thrilled to be welcomed as a member of the British Franchise Association. Having worked with many franchisors over the last few years, it seemed like a natural step for us to take,” says Sarah Cook, founder of Coconut Creatives.
For more information about Coconut Creatives or to arrange a free consultation, please contact Sarah or Chris Cook on 01963 360896 or email info@coconutcreatives.co.uk

Janine Eaglestone has managed to succeed when many others have failed before her in attempting to make money through working with animals.  Woodland Dogs Ltd was launched 5 years ago and she now generates in excess of £60K per year walking and caring for dogs.  Using her methodologies, systems and experience, others can now also learn how to run a successful, profitable and long term business with animals.

“I’m offering a fantastic lifestyle and profitable business venture.  Most people don’t know how to work with animals profitably, but I do.  You can learn Woodland Dogs’ unique systems and strategies through the training and support offered through this franchise opportunity” Janine says.

Janine is actively searching for franchisees who are skilled in customer care with great communication and organisation, franchisees who would love to become part of the Woodland Dogs team.

Some regular tasks for franchisees include:

• Visiting potential owners and their dogs
• Discussing their requirements and to ensure that the owner has a broad understanding of the costs
• Meeting the dogs to be walked in order to demonstrate compatibility
• Informing Woodland Dogs HO of those requirements and costs.
• Fulfilling the agreed contract with the owner
• Marketing the Woodland Dogs business locally
• Organising a diary of daily walks for owners’ dogs
• Picking up and dropping off dogs from their homes
• Walking different groups of dogs (6 – 12) two or three times a day in a safe and controlled environment.

Above all, Woodland Dogs franchisees offer exemplary service to dog owners and provide a safe, sociable and fun walking experience for the dogs in their care.

To find out more about this exciting opportunity and to request a prospectus or check availability within your area, please contact Janine Eaglestone on 07732 876092

For further information about how Coconut Creatives can assist you to launch or grow your franchise or business, please contact Sarah Cook at Coconut Creatives on 01963 360896

Coconut Creatives have been working with Whizz Bang Pop, the national children’s entertainment business to assist them to launch its franchise operation.

This franchise is ideal for people who do not want a 9 – 5 job behind a desk. It is for individuals that enjoy working with children where every day is different and brings new challenges and rewards.

Whizz Bang Pop is a children’s entertainment business with an established network of entertainers throughout the UK operated from its head office in Brighton. With over 4 years of trading history, Whizz Bang Pop has proved its business model is sustainable and reliable in a range of economic conditions, in providing entertainment for children aged 3 – 12 years old.

This is a BRAND NEW franchise looking for just TWO individuals to operate a pilot franchise within their area. A pilot franchise is the same as a normal franchise, just with an exceptionally low fee! Whizz Bang Pop will offer significant opportunities for the right individuals to completely change their lifestyle and have fun every day through entertaining children. Individuals can also consider operating a Whizz Bang Pop franchise as a management business with a network of their own entertainers.

Established in 2005 as a premier children’s entertainment business, Whizz Bang Pop is looking for enthusiastic, friendly and outgoing individuals to develop the Whizz Bang Pop children’s entertainment brand in their own area.

“The two pilot franchisees will be fully trained using our proven systems and entertainment techniques. We will only be looking for a small number of franchisees initially so that we can provide them with an excellent level of care,” explains Sally Davis, Managing Director.

The franchise package includes comprehensive training, support and an operations manual. Franchisees will launch with an integrated marketing campaign including a promotional launch! Leads are partly generated through the Whizz Bang Pop HQ and passed on to the franchisee within the area.

“What other job could encompass my three favourite things: fancy dress, singing and being silly? It is one of the most rewarding jobs I have ever had,” Elena Kyriacou, Whizz Bang Pop Entertainer, Sussex.

The Whizz Bang Pop package also includes an exclusive set of costumes, designed for Whizz Bang Pop by Renaissance Designs and custom made for each franchisee. “It is vital that Whizz Bang Pop costumes are unique and endearing. A Whizz Bang Pop children’s party is an experience like no other and the children really believe that they have met a fairy, princess or pirate!” adds Sally.

Exclusively for the first 2 pilot franchisees, the franchise fee is heavily reduced to just £7,595!

This includes FULL training, launch, operations manual and exceptional support from the experienced management team. Training includes shadowing a current Whizz Bang Pop entertainer, so you will feel completely comfortable and confident when the time comes to do it alone! For those looking for a challenging and fulfilling new career working with children, with flexible hours to suit your lifestyle and commitments, this is the franchise for you!

For a prospectus contact Whizz Bang Pop on 08450 17 10 77 or email franchise@whizzbangpop.co.uk

For further information about how Coconut Creatives can assist you to launch or grow your franchise or business, please contact Sarah Cook at Coconut Creatives on 01963 31030

Franchise marketing specialists, Coconut Creatives embarked on a special kind of photo shoot recently with a ‘Charlie’s Angels’ theme to celebrate their growth.

The now six strong Coconut team consists of Directors Sarah and Christopher Cook and Marketing Specialists Sally Butters, Victoria Bel Gil and Sharon Kennedy along with Coconut in training, Stephanie Randell.

After an exceptionally busy year, the Coconuts went without a Christmas party. Now that the business has expanded with two new team members, the Directors decided it was time to celebrate and reward everyone’s hard work. “It is always very important to us that dedication and hard work is rewarded. Our team demonstrates exceptional levels of detail and commitment to each and every client account and we wanted to reward this in some small way,” explains Christopher Cook.

“The photo shoot was a lot of fun,” says Sarah who founded Coconut Creatives to offer specialist marketing advice to owner managed businesses and franchisors. “We also organised the shoot to capture images of the six of us together that we can use on our website and in literature in the future,” Sarah adds.

Just hours after Sarah and Stephanie had returned from a client’s book launch event in York, the Coconut party started with the photo shoot, followed by bubbly, nibbles and later a meal at Truffles Restaurant.

Newest Coconut, Sharon Kennedy started in January 2009 and has been working on client accounts with Sarah, Sally and Chris. “This really is a fantastic team of people to work with and I am looking forward to meeting more clients in the coming months,” says Sharon.

Coconut Creatives assist many franchisors with franchise recruitment, overall marketing and PR strategy. “Quite simply we have been very pleased in the work they have carried out for us,” explains Hugh James, Director for Murcia Villas and Resort Morocco.  “There has been an absolute commitment from the start to understand our particular business, establish how we could improve on our brand awareness and assist in completing the objectives of our franchise recruitment plan. All of which was achieved in 2008 and therefore we look forward to continuing our business relationship with Coconut Creatives throughout 2009.”

“We are honoured and delighted to be working with so many excellent and exciting franchise brands,” says Sarah Cook. “It has always been our goal to offer a professional franchise marketing service covering the areas of franchise recruitment, company branding and business development. And because we keep our consultancy fees low, our clients can afford to work with us over the long term, plus we occasionally get to let our hair down and throw a party!”

Coconut Creatives will again be offering free one 2 one consultancy clinics at this years Franchise Marketing Conference on the 17th September 2009. For further information about Coconut Creatives services or to reserve a space on one of the forthcoming free clinics email Sarah Cook at sarah@coconutcreatives.co.uk or visit www.coconutcreatives.co.uk

Coconut Creatives is now working with Mirage’s beauty salon in Leeds. Mirage is renowned for its professionally tailored treatments in a relaxing and tranquil environment and this successful business is now available as a franchise. This unique franchise opportunity is the ONLY combined hair and beauty business currently available in the UK.

Jaz Rander, founder of Mirage and qualified beauty therapist, explains why the franchise offering has been developed, “The Leeds salon draws clients from up to 70 miles away and they tell us that it is because we combine innovative beauty services with a real care for the individual. We have always strived to do things differently at Mirage and this has built our reputation to a point where our regular clients include national TV celebrities.”

Mirage was one of the first salons in the region to offer threading, Hollywood waxing, sugaring and non-surgical facelifts. The salon is also known for effectively treating skin pigmentation, acne and acne scarring, and other skin problems using their own PRAVI product range. PRAVI has been developed using ayurvedic principles, combining herbs, minerals and oils that contribute towards natural healing of the skin and Mirage franchisees will have exclusive use of these products.

A Mirage franchise would suit anyone looking for a management opportunity and whilst a keen interest in the beauty industry is desirable, it is not necessary as full training will be provided. The franchise, which costs just £106,500*, includes all training, treatment machines, operations manual, legalities, marketing promotion and opening stock.

For more information visit: www.miragebeauty.co.uk and for a franchise pack please call Prashant on 0113 249 0777 or email franchise@miragebeauty.co.uk. Coconut Creatives Marketing and PR Specialist Sally Butters is the account handler for Mirage.

It’s always important to ‘lead your pack’ and it is has never been more important to do this than now. Franchisors are operating within a highly competitive market place with new rival businesses (both franchises and independents) popping up to snatch your market share. Due to this, it is vital to use all the tools you have to effectively market your franchise.

Marketing through franchising is often seen as split between marketing the overall franchisor package and providing a good solid national campaign that offers value for your franchisees hard earned royalties. When these approaches are combined, they ensure further interest in your business model when they are brought together within a seamless and integrated approach.

Being a franchisor means that you act and operate as a leader. You always need to have the answers; you always need to know the latest statistics and you must always try to be one step ahead of your competitors. An effective way of achieving a good balance between all these various weights is through utilising your Template Franchise. For many Franchisors, a Template Franchise is simply the area or region where their head office is, whilst also being the area where their head office team provide their own products or services locally. This continual ‘hands on’ approach to keeping in touch with shop floor activity, enables franchisors to interact and relate to their franchisees on many different levels.

There are five main ways to make the most of your template franchise:

1. Use your template as a marketing tool; for example; get testimonials from happy customers and create affiliations with other local businesses (that could work well in other areas for your franchisees)
2. Use your template to create a good stage for prospective franchisees to view; creating first hand experience (the best marketing test!)
3. Use a template to try out new product developments; to stay ahead of the competition and maintain your leadership title within your own franchise family
4. Use a template as a benchmark of quality; set industry standards and stand out from the crowd thus creating a fabulous sustainable competitive advantage.
5. The ‘do as we do’ example; show that you can really walk your own talk

One client that I have worked with since the launch of their franchise has used these techniques to build further value into their franchise package. As well as battling through the thousands of advertising messages that prospective franchisees are exposed to every day, your can help them to understand the theory behind your business through exposing them to it on a first hand basis. This gives prospective franchisees a real feel for how it might be if they bought into your ideas and became one of your franchisees. Surely a priceless marketing sensory experience that many companies just can’t achieve or compete with.