News

Martin & Co shortlisted at industry awards for sixth year running

March 14, 2014

Martin & Co have been shortlisted for the ‘Best Large Chain’ at this year’s Estate & Letting Agent Awards (ESTAS). This is the sixth year in a row that they have been shortlisted for the award. Previously, Martin & Co earned Gold in 2009, Silver in 2010, Silver in 2011, gold in 2012 and Silver […]

Total Clean shortlisted for a whopping four Franchise Marketing Awards

March 10, 2014

Total Clean has gone from strength-to-strength since they started franchising in early 2013. This success doesn’t look set to slow down since very recently being shortlisted for a total of four awards at the UK’s prestigious Franchise Marketing Awards (FMAs). The FMAs are designed to recognise the industry’s most innovative and effective marketing campaigns. The […]

The importance of setting a marketing strategy for franchise recruitment

February 27, 2014

Having the right marketing strategy can make the difference between your franchise being a success or failure, says Sarah Carlile Founding Director of Coconut Creatives. The first step when devising a marketing strategy is to identify what you want to achieve. Be clear and direct in your aims about what you’d like to achieve for […]

Baskin-Robbins release single store franchises in the UK

Baskin-Robbins is pleased to announce the release of single-store franchise opportunities in the UK. The single store investments require just £75k of liquid capital for a total launch cost of £150k, of which 50% will normally be funded by a high street bank. “We have a great team here in the UK who are dedicated […]

Harnessing the power of your franchise network for franchise recruitment marketing

February 13, 2014

Using your network of existing franchisees for recruitment marketing is one of the best and most effective ways for you to continue building your franchise network, explains Sarah Carlile, Founding Director of Coconut Creatives. Referrals from existing franchisees have proven to be one of the most successful ways to generate new leads and recruit new, […]

Liverpool Football Club partners with Baskin-Robbins

February 4, 2014

This month, Liverpool Football Club (LFC) have announced a multi-year partnership with the Dunkin’ Brands group, making Baskin-Robbins the official provider of ice cream to the club. “We’re delighted to be joining forces with Dunkin’ Brands, one of the world’s most iconic names. Dunkin’ Donuts will be our official tea, coffee and bakery provider and […]

Organising successful franchisee discovery days

January 31, 2014

Discovery days can really increase your lead conversion rates because they allow prospective franchisees to get a flavour of your business before they commit and give you a great opportunity to meet a group of serious prospects face-to-face, explains Sally Anne Butters, Director at Coconut Creatives. Organising a discovery day You should always make sure […]

Rosemary guarantees income from day one

January 30, 2014

Rosemary Bookkeeping’s new ‘client guarantee’ is revolutionising the franchise offering by ensuring new franchise partners have income from day one. The new scheme breaks the mould by providing all new franchisees with an initial client guarantee on completion of their 12-week training programme. Dedicated to passing on the benefits of the scheme to new franchise […]

2013 signals record year for franchises

January 27, 2014

Results from the NatWest British Franchise Association (bfa) Franchise Survey shows that franchise businesses M&Co resized across the UK experienced a record year in 2013. And Martin & Co was no exception. After listing on the Stock Exchange, launching a new website, and implementing a million pound sales service, Martin & Co has had both […]

Total Clean shares its sales successes

January 24, 2014

It’s safe to say that 2013 was a great year for Total Clean with the launch of their franchise opportunity in March and an influx of new franchise partners building the foundations of their franchise network. With even more packed into the first half of this year, 2014 looks set to be a sparkling year […]