Coconut Creatives

Coconut Creatives is pleased to announce that Sally Butters, Director of Coconut Media, has been shortlisted at the 2013 Encouraging Women Into Franchising (EWIF) Awards.

Many franchisors jump in and allocate their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, says Sally Butters, Director of Coconut Media.

Videos are a not only a great tool to allow customers, franchisees and prospective franchisees to see the human side of your business, they also feature your messages in a digestible manner, says Sally Butters, Founding Director at Coconut Media.

When you’re looking to recruit franchisees, it’s important to make your business something prospects can relate to. A key way of doing this is by publishing case studies so that prospects can see what the people who have chosen your franchise have to say about their experiences.

Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives.

Any franchise is only as strong as its franchisees; making recruitment an extremely significant process that you need to get right, says Sally Butters, Director of Media at Coconut Creatives. So, where does it all start? We say at the beginning – building the brand.

Celebrating success is something we British are often very blasé about. In franchising, however, this can be a key indicator to prospective franchise owners about your credentials. Sally Anne Butters, Head of Media at Coconut Creatives, explains how best to promote your achievements. Click here to read the full article online  

Sally Anne Butters, Director of Media at Coconut Creatives, points out important content franchise prospectuses should contain.

Marketing involves anything you do to promote and expand your business; including market research, advertising, publicity, sales and distribution. Sally Butters, Head of Media at Coconut Creatives, suggests a few cost-saving marketing methods that you can implement if you are working to a tight budget.

You know how some franchises just seem to be everywhere? Ever wondered how they do it? Follow an integrated marketing approach and you’ll be one of them. A perfect pitch is a psychologically proven method of engaging [....]