Franchisor 2014 Essential Skills Programme We have seriously mixed it up for 2014 – this is a BRAND NEW format workshop series that won’t disappoint. As usual the new programme comes with our Coconut Satisfaction Guarantee. These are practical workshops where each delegate will learn the ‘how to’ for each skill below. Each day is […]
Coconut in the Media
If you like the sound of this workshop programme, you’ll be pleased to know that for 2014 you can attend multiple workshops at a really small price. While you can still attend individual workshops, we’ve made it super cheap for you to do ALL of our 2014 workshops because we are so confident of the […]
Coconut Media has been shortlisted for an award at the 2013 CIPR Wessex and Channel Islands PRide, announced today.
Coconut Creatives is pleased to announce that Sally Butters, Director of Coconut Media, has been shortlisted at the 2013 Encouraging Women Into Franchising (EWIF) Awards.
Many franchisors jump in and allocate their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, says Sally Butters, Director of Coconut Media.
Videos are a not only a great tool to allow customers, franchisees and prospective franchisees to see the human side of your business, they also feature your messages in a digestible manner, says Sally Butters, Founding Director at Coconut Media.
When you’re looking to recruit franchisees, it’s important to make your business something prospects can relate to. A key way of doing this is by publishing case studies so that prospects can see what the people who have chosen your franchise have to say about their experiences.
Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives.
Any franchise is only as strong as its franchisees; making recruitment an extremely significant process that you need to get right, says Sally Butters, Director of Media at Coconut Creatives. So, where does it all start? We say at the beginning – building the brand.
Celebrating success is something we British are often very blasé about. In franchising, however, this can be a key indicator to prospective franchise owners about your credentials. Sally Anne Butters, Head of Media at Coconut Creatives, explains how best to promote your achievements. Click here to read the full article online