Hints & Tips

How to build authority

May 29, 2015

When putting yourself as an expert in your field, it is important to build authority in a variety of different ways and to get your voice heard. Watch our video to hear Sarah Carlile, Founding Director of Coconut Creatives to find out her top tips on building authority.

Empowering your franchisees for growth

May 6, 2015

Providing your franchisees with adequate training in marketing will not only help them create a successful and profitable business, it will also benefit the whole franchise and aid you in your franchisee recruitment, says Sarah Carlile, Founding Director of Coconut Creatives. Marketing is THE skill for business success but many franchisors fail to give their franchisees […]

Keeping leads warm for franchise recruitment

April 17, 2015

Our second marketing workshop of the year took place last week and focussed on increasing franchisee conversion. Our delegates created their very own ‘keep warm’ campaigns using our famous techniques and heard from expert speakers on they can tweak their recruitment process to yield better results. Here’s what some of them had to say about the day… […]