Hints & Tips

Keeping communication channels open during the recruitment process

June 1, 2015

It is important to maintain constant communication with your prospective franchisees in order to keep your brand in the forefront of their minds when they come to make their decision. Sarah Carlile, Founding Director at Coconut Creatives, explains more about keeping communication channels open during the recruitment process.  

How to build authority

May 29, 2015

Demonstrating authority within your sector can be a very powerful tool. While establishing yourself as an industry expert may take some time, cultivating a reputation of authority for your brand will help you gain respect and develop trust with existing franchisees and can also help you recruit new franchisees! When putting yourself as an expert […]

Empowering your franchisees for growth

May 6, 2015

Providing your franchisees with adequate training in marketing will not only help them create a successful and profitable business, it will also benefit the whole franchise and aid you in your franchisee recruitment, says Sarah Carlile, Founding Director of Coconut Creatives. Marketing is THE skill for business success but many franchisors fail to give their franchisees […]

Keeping leads warm for franchise recruitment

April 17, 2015

Our second marketing workshop of the year took place last week and focussed on increasing franchisee conversion. Our delegates created their very own ‘keep warm’ campaigns using our famous techniques and heard from expert speakers on they can tweak their recruitment process to yield better results. Here’s what some of them had to say about the day… […]