Hints & Tips

The importance of setting a marketing strategy for franchise recruitment

February 27, 2014

Having the right marketing strategy can make the difference between your franchise being a success or failure, says Sarah Carlile Founding Director of Coconut Creatives. The first step when devising a marketing strategy is to identify what you want to achieve. Be clear and direct in your aims about what you’d like to achieve for […]

Harnessing the power of your franchise network for franchise recruitment marketing

February 13, 2014

Using your network of existing franchisees for recruitment marketing is one of the best and most effective ways for you to continue building your franchise network, explains Sarah Carlile, Founding Director of Coconut Creatives. Referrals from existing franchisees have proven to be one of the most successful ways to generate new leads and recruit new, […]

Organising successful franchisee discovery days

January 31, 2014

Discovery days can really increase your lead conversion rates because they allow prospective franchisees to get a flavour of your business before they commit and give you a great opportunity to meet a group of serious prospects face-to-face, explains Sally Anne Butters, Director at Coconut Creatives. Organising a discovery day You should always make sure […]

Using videos as a powerful tool to promote your franchise

December 22, 2013

Videos are not only a great tool to allow customers, franchisees and prospective franchisees to see the human side of your business, they also feature your messages in a digestible manner, says Sally Anne Butters, Director of Media at Coconut Creatives. Videos have become an essential marketing tool in the franchise industry. They are relatively […]

Perfecting your marketing collateral for franchise recruitment

December 17, 2013

When prospective franchisees are going through the process of choosing a franchise, they will be comparing you to your competitors, so it is essential that you make the right first impression. Sally Anne Butters, Director of Media at Coconut Creatives, explains how to make the most of your marketing collateral so that prospective franchisees are […]

How to grow your franchise through social media

November 19, 2013

If you get it right, Social Media can be a great way to support your franchise recruitment and franchisee sales, says Sally Butters Director of Media at Coconut Creatives. Many businesses get excited about social media and they set up an account on every site, make it look good, update it for a few weeks […]

How to attract profitable franchisees

November 15, 2013

This month, Sarah Carlile, Founding Director of Coconut Creatives, highlights a few tips for finding your ideal franchisees to grow your network. A basic understanding of franchising Firstly, your prospective franchisees should have some knowledge of the franchise industry already otherwise you are wasting valuable time explaining the ins and outs of a franchised business […]

Communication throughout the recruitment process

October 22, 2013

Keeping your communication channels open during the recruitment process is an important factor in converting your leads into franchisees, says Sarah Carlile, Founding Director of Coconut Creatives.   Establishing and maintaining contact with your franchise network and external domain is essential throughout the recruitment process. In today’s society, there are a wide range of communication […]

5 top tips for a successful 2014

October 20, 2013

Start preparing now to ensure that 2014 is a successful year for you, says Sally Butters, Director of Media at Coconut Creatives. As the New Year approaches, so does the most important time of year to focus on franchise recruitment. The long summer holidays are over and many people will begin to consider a new […]

Re-engaging your leads database

September 20, 2013

Keeping your prospective franchisees engaged is key to converting your leads, says Sarah Cook,Founding Director of Coconut Creatives.  The busy autumn period is fast approaching after the quiet summer months. Everyone has returned from their summer holidays and it’s time for you to reengage those leads who may have gone quiet or who have pushed […]