Coconut Creatives

Fair Trade Company Shared Earth has donated £10,000 for the creation of the first sustainable community centre in India. Managing Director Jeremy Piercy handed over the cheque to the John Lally International Foundation outside Shared Earth’s head office in York, which is to fund a new community centre in Goa. John Lally was extremely active [...]

Shared Earth fans were delighted to see a Shared Earth jute bag being used on the Gavin and Stacey show on Sunday 6th April. It was used in a scene with the actor Alison Steadman, who plays Pam; Gavin’s neurotic Essex mum, as she entered her house with her shopping stacked into one of Shared [...]

Article as featured in Making Money magazine April 2008… Marketing communications has changed, not just for franchisors but for all businesses. While the rules to effective marketing haven’t changed, the creativity and choice of tools have. There is such a vast range of communication tools to choose from, it can be confusing to reach a [...]

A new affiliate relationship has been announced this week between leading franchise consultants, Franchise Your Business (FYB) and marketing and PR specialists, Coconut Creatives. This talented exclusive alliance has been formed to promote and support franchisors in their quest for growth. Sarah Dyer, founder of Coconut Creatives, began working with FYB consultant Mike Gratwick early [...]

Online tools Recently I have undertaken some interesting projects including; a two week press trip to India, the specification of a dynamic blog and website development with a twist for franchisors. So this month I will be discussing the use of certain web tools to promote your franchise. How do you use your website? Franchisors [...]

Coconut Creatives were guest lecturers yesterday at Bournemouth University. The aimed to give students an insight into marketing for small businesses and being a small business. The presentation included some background on the Coconut directors, two client case studies and information on what it is like running your own business. The highlights of the event [...]

Customers to Jon Thorner’s Farm Shop were in for a surprise from Saturday 9th to 16th February as they discovered the ‘purple wall of weird’ located within the shop along with a range of tastings of delicious local produce. Back by popular demand for its third year, Purple Love Week, Britain’s largest coordinated tasting event [...]

Bournemouth University have invited Coconut Creatives marketing specialists Sarah Dyer and Christopher Cook to give a presentation on managing and running their own business. The event is to take place on Monday 18th February on Bournemouth University’s Talbot Campus between 4 – 6pm. Students attending will gain information about Coconut Creatives recent press trip to [...]

I’m often asked about tactics which can fit into a marketing strategy, so this month’s tips focus on a few different ideas that can be done alongside your existing 2008 campaign. Often the temptation is to focus all efforts on recruitment when in fact, your existing franchisee network is capable of much more than you [...]

The India trip 5 – 18th January 2008 was organised by Fair Trade UK based retail company Shared Earth as a buying trip and to gain images of the manufacturing process to use in their marketing materials. Sarah Dyer and Chris Cook from Coconut Creatives accompanied the group to undertake interviews and gain images for [...]