New book from Coconut Creatives available on Kindle!

January 20, 2012

Yes the book is finally here! The long awaited Franchise Recruitment Marketing bible by Coconut Creatives Founder, Sarah Cook. Her book takes a pacey and highly informative romp through the world of the most effective marketing systems and strategies for recruiting franchisees. And while we’re waiting for the paperback version to be delivered in mid-January, […]

Are you buying a business or a brand? – Sally Anne Butters writes for Making Money Magazine, January 2012

A brand is so much more than just a name and logo, for many people it’s a personality, a feeling that they get whenever they come across, purchase or interact with that company, product or service. That is why a strong brand is essential for anyone buying a franchise; any new business is a risk […]

Your Perfect Elevator Pitch

January 6, 2012

Every business should spend time working on a perfect elevator pitch. This is a 30 to 60 second pitch which is drafted in a scientific way to engage with your target audience. An elevator style pitch is really common in the SME world but very rarely adopted in the Franchise Sector. Yet it has so […]

Setting SMART Objectives

Marketing professionals often refer to SMART objectives and these are simply your goals made in such a way so that they are: Specific Measurable Achievable Realistic Timely If you consider each of these in turn and measure your own business objectives against them, you will see if you really do have SMART objectives. The reason […]

3 Top Tips for Producing Copy

Here is Coconut Creatives 3 Top Tips for producing killer copy… 1. Focus on the Function! Always start writing your copy after carefully considering what its job is. If it is for your website then ensure you have included your key words. If it for a magazine ensure you understand who reads the magazine and […]

Creative Video Concepts

There are heaps of ways you can get your marketing messages across and Franchisors should try to use a combination that adds interest to the reader or viewer. At Coconut Creatives we are a huge fan of using short video clips that can be used in so many ways: On your website At a screen […]

Setting Up Strategic Affiliations

Have you ever considered working alongside a competitor? Have you thought of taking advantage of another company’s database? Do you know which businesses serve the same customers as you with a complimentary product or service? We have and therefore so have our clients. A strategic affiliation occurs when 2 companies (or more!) want to help […]

How to Budget & Measure ROI

Setting a budget to support your business objectives is absolutely key. If you plan to achieve your objectives, you also need to plan the route to that goal and a big part of this is understanding what budget you need to set aside. Many business owners are unsure of what to spend on marketing activities […]

MatchPoint: Double Redundancy Calls for a Matchmaker!

December 20, 2011

Steve Almond, 48, has spent most of his career in the pharmaceutical industry but after taking voluntary redundancy twice he decided to take a step outside of his comfort zone into the world of franchising, and hasn’t looked back since. “I started in research and development at AstraZeneca and after a few years I moved […]

Care with a capital K – Kare Plus has their priorities right

This is a really exciting time for the healthcare industry. Established in 1989, Kare Plus is a recruitment agency that works within the healthcare market worth £Billions each year. Kare Plus franchisees manage the recruitment and placement of their workforce with the support of a head office team. Kare Plus is committed to excellent customer […]