News

Foot Solutions: Are you healthcare aware, from head to toe?

May 8, 2012

The awareness we now have about the importance of looking after ourselves and staying in shape is far more advanced than that of our previous generations. Regular trips to the gym or fitness class, beauticians or hairdressers has become commonplace for many people – as routine as visiting the supermarket. And yet, the inconvenient truth […]

Finding your perfect franchisees – Sally Anne Butters writes for The Franchise Magazine, April 2012

April 17, 2012

Many franchisors jump in allocating their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile. Whether you have a brand new franchise opportunity or you have a 100-strong network, taking time out of your everyday workload to research and compile an accurate profile of what your perfect franchisees are […]

“What is your top tip for a first-time franchisee?”

March 9, 2012

We recently asked our clients what their top tip for a first-time franchisee would be. We know from experience that there is already so much for potential franchisees to consider; besides the questions they have themselves. We hope that this guidance from those in the know will offer a welcome stepping stone to making those […]

New book from Coconut Creatives available on Kindle!

January 20, 2012

Yes the book is finally here! The long awaited Franchise Recruitment Marketing bible by Coconut Creatives Founder, Sarah Cook. Her book takes a pacey and highly informative romp through the world of the most effective marketing systems and strategies for recruiting franchisees. And while we’re waiting for the paperback version to be delivered in mid-January, […]

Are you buying a business or a brand? – Sally Anne Butters writes for Making Money Magazine, January 2012

A brand is so much more than just a name and logo, for many people it’s a personality, a feeling that they get whenever they come across, purchase or interact with that company, product or service. That is why a strong brand is essential for anyone buying a franchise; any new business is a risk […]

Your Perfect Elevator Pitch

January 6, 2012

Every business should spend time working on a perfect elevator pitch. This is a 30 to 60 second pitch which is drafted in a scientific way to engage with your target audience. An elevator style pitch is really common in the SME world but very rarely adopted in the Franchise Sector. Yet it has so […]

Setting SMART Objectives

Marketing professionals often refer to SMART objectives and these are simply your goals made in such a way so that they are: Specific Measurable Achievable Realistic Timely If you consider each of these in turn and measure your own business objectives against them, you will see if you really do have SMART objectives. The reason […]

3 Top Tips for Producing Copy

Here is Coconut Creatives 3 Top Tips for producing killer copy… 1. Focus on the Function! Always start writing your copy after carefully considering what its job is. If it is for your website then ensure you have included your key words. If it for a magazine ensure you understand who reads the magazine and […]

Creative Video Concepts

There are heaps of ways you can get your marketing messages across and Franchisors should try to use a combination that adds interest to the reader or viewer. At Coconut Creatives we are a huge fan of using short video clips that can be used in so many ways: On your website At a screen […]

Setting Up Strategic Affiliations

Have you ever considered working alongside a competitor? Have you thought of taking advantage of another company’s database? Do you know which businesses serve the same customers as you with a complimentary product or service? We have and therefore so have our clients. A strategic affiliation occurs when 2 companies (or more!) want to help […]