Mac Tools: Exciting Times

June 11, 2012

Mac Tools, Making Money Magazine, March 2012

At a time when many companies are downsizing, Mac Tools, manufacturer of high-quality automotive tools, has taken the bold step to review operations to cater for its growing franchise network. To cope with the demands of its growing network, Mac Tools […]

Stand out from the crowd – Sarah Cook writes for The Franchise Magazine, Feb/Mar 2012

You know how some franchises just seem to be everywhere? Ever wondered how they do it? Follow an integrated marketing approach and you’ll be one of them. A perfect pitch is a psychologically proven method of engaging [….]

Marketing to support your franchise network – Sarah Cook writes for Franchisor News, Summer 2012

Through our work at Coconut Creatives, we have been able to help franchise companies identify and streamline the best marketing solutions for their franchise recruitment needs. This type of experience is something we are keen to share, as we believe that [….]

Foot Solutions: Are you healthcare aware, from head to toe?

May 8, 2012

The awareness we now have about the importance of looking after ourselves and staying in shape is far more advanced than that of our previous generations. Regular trips to the gym or fitness class, beauticians or hairdressers has become commonplace for many people – as routine as visiting the supermarket. And yet, the inconvenient truth […]

Finding your perfect franchisees – Sally Anne Butters writes for The Franchise Magazine, April 2012

April 17, 2012

Many franchisors jump in allocating their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile. Whether you have a brand new franchise opportunity or you have a 100-strong network, taking time out of your everyday workload to research and compile an accurate profile of what your perfect franchisees are […]

“What is your top tip for a first-time franchisee?”

March 9, 2012

We recently asked our clients what their top tip for a first-time franchisee would be. We know from experience that there is already so much for potential franchisees to consider; besides the questions they have themselves. We hope that this guidance from those in the know will offer a welcome stepping stone to making those […]

New book from Coconut Creatives available on Kindle!

January 20, 2012

Yes the book is finally here! The long awaited Franchise Recruitment Marketing bible by Coconut Creatives Founder, Sarah Cook. Her book takes a pacey and highly informative romp through the world of the most effective marketing systems and strategies for recruiting franchisees. And while we’re waiting for the paperback version to be delivered in mid-January, […]

Are you buying a business or a brand? – Sally Anne Butters writes for Making Money Magazine, January 2012

A brand is so much more than just a name and logo, for many people it’s a personality, a feeling that they get whenever they come across, purchase or interact with that company, product or service. That is why a strong brand is essential for anyone buying a franchise; any new business is a risk […]

Your Perfect Elevator Pitch

January 6, 2012

Every business should spend time working on a perfect elevator pitch. This is a 30 to 60 second pitch which is drafted in a scientific way to engage with your target audience. An elevator style pitch is really common in the SME world but very rarely adopted in the Franchise Sector. Yet it has so […]

Setting SMART Objectives

Marketing professionals often refer to SMART objectives and these are simply your goals made in such a way so that they are: Specific Measurable Achievable Realistic Timely If you consider each of these in turn and measure your own business objectives against them, you will see if you really do have SMART objectives. The reason […]