FitKid is a child fitness company which runs national qualifications for adults to teach fitness to children and delivers fun fitness classes to children throughout Dorset. Originally established by fitness guru Rosemary Conley, FitKid now franchises its successful business model and FitKid classes are being delivered throughout the UK.

“FitKid has been working with Coconut Creatives for over five years and the results have been fantastic. We would definitely recommend Coconut Creatives to those companies wanting to take their business to the next level.”

Nicky Kay – FitKid Development Director

Project Outline
-    Develop the FitKid brand throughout the UK through an integrated marketing campaign
-    Launch the FitKid Franchise package using a specialised offline and online marketing strategy
-    Specify and develop a new ecommerce website in line with revised branding and market needs
-    Manage all National and Regional press activity, copy writing, story development and media buy in

Deliverables
-    Brand guidelines set and delivered to FitKid through a corporate brand manual
-    FitKid achieved 5 franchisees within the first 10 months of launching in the UK
-    The new website is now live and the online shop is achieving steadily growing sales
-    FitKid has received good coverage in national press such as the Daily Mail, Making Money Magazine with featured articles in specific magazines like Women’s fitness.

Website
www.fitkid.co.uk