Not sure where to tap to improve your lead generation?
Not sure if your advertising messages and bookings are attracting the right type of lead? Not sure if you are putting the right budget to your advertising activity?
If you’re not sure about any of the above, you’d be completely normal! For this project, we use our media experience, Budget Matrix calculator, franchisee profiling, copywriting and design experience to audit your advertising activities. All you need to provide us with is:
- Your advertising bookings for the last 12 months
- Your leads list for the last 12 months
- Your recruitment target for the next 12 months
- Copies of your ad artwork
- Contact details of your franchisee
We will provide you with:
- An ideal advertising spend for the next 12 months including a breakdown of which online and print media this should be directed towards
- A review of your artwork design and messaging with suggestions to action
- A selection of franchisee profiles to improve your advertising targeting
Done and dusted!
If you’d like to learn more about our methods and pick up some useful techniques to use back in the office, join our Franchise Recruitment Workshop programme. Dates are planned all through the year with different topics focusing on everything ‘franchising’ from strategy to tactical activities you can implement yourself.