Marketing to perfect your business
Videos are a not only a great tool to allow customers, franchisees and prospective franchisees to see the human side of your business, they also feature your messages in a digestible manner. So, we have put a few useful hints and tips together that will help you to effectively promote your franchise through videos.
Coconut and two of its clients had cause for celebration today as they found out the results of the national Franchise Marketing Awards 2013. The FMAs recognise the industry’s most innovative and effective marketing campaigns. The awards are judged by an independent panel of experts, who reward organisations that have raised their public awareness and [...]
Coconut Media’s 10 tips for utilising the success stories within your franchise through case studies.
This is a unique opportunity to gain up to date insight on the latest marketing techniques that can help boost your franchise recruitment.
Sarah Cook, Founding Partner of Coconut Creatives, the only marketing company to be accredited by the bfa offers her advice on preparing for a successful and sustainable 2012. Whether you are looking to start a business or buy a franchise, now is a really good time of year to ask yourself some questions. What will [...]
If you are well organised, with great people skills and have the determination to build your own successful business, you should take a closer look at Driver Hire.
Last month, TJ and Steve generated £4,800 and they are still in their first year of trading AND both working part-time! They are working closely with Rosemary’s Marketing Director Sarah Cook who writes a specialised marketing plan for every new Franchise Partner that comes on-board.
Organisations are asking their staff to do more and more to ride the wave of economic uncertainty and HR managers are looking for ways to motivate staff without offering substantial financial incentives.
Here are 10 things to consider within your franchise marketing plan that do not have to break the bank!
Sarah Cook is a regular contributor to Franchisor News on the subject of franchise recruitment. She is the Founding Partner of Coconut Creatives, the BFA’s only accredited marketing company that offers 1 to 1 franchise recruitment projects and group franchise marketing workshops for franchisors. In this feature, Sarah discusses the use of social media and [...]