Finding your perfect franchisees – Sally Anne Butters writes for The Franchise Magazine, April 2012

April 17, 2012

Many franchisors jump in allocating their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile. Whether you have a brand new franchise opportunity or you have a 100-strong network, taking time out of your everyday workload to research and compile an accurate profile of what your perfect franchisees are […]