Marketing to perfect your business
The growth of the coffee business in the UK is showing no signs of decline as loyal and new customers queue up for their daily cup. Tony Unstead and Donna Morris are the latest two franchise partners to launch their Cafe2U franchises.
Many franchisors jump in allocating their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile. Whether you have a brand new franchise opportunity or you have a 100-strong network, taking time out of your everyday workload to research and compile an accurate profile of what your perfect franchisees are [...]
A brand is so much more than just a name and logo, for many people it’s a personality, a feeling that they get whenever they come across, purchase or interact with that company, product or service. That is why a strong brand is essential for anyone buying a franchise; any new business is a risk [...]
This is a really exciting time for the healthcare industry. Established in 1989, Kare Plus is a recruitment agency that works within the healthcare market worth £Billions each year. Kare Plus franchisees manage the recruitment and placement of their workforce with the support of a head office team. Kare Plus is committed to excellent customer [...]
FASTSIGNS® is the global leader in the sign and graphics industry with over 540 franchises worldwide. For years they have been known for producing eye-catching signage and graphics of the highest quality at sensible prices but the UK and US Franchisors are not prepared to leave it there! FASTSIGNS Franchise Partners can now benefit from [...]
We needed help to get our business model from the idea stage to the marketplace and the assistance we received from Assist with Solutions has enabled us to secure the funding the business needed to achieve its strategic objectives.
Adept Cleaning Services’ founder, Alan Thomson, knew from the outset that if he wanted to gain an edge over the competition, it would take an exceptional level of service…and he’s succeeded.
Assist with Solutions is a business consultancy franchise that is filling this role in a sector now worth £10 billion; providing support and advice to business owners wanting to develop and grow.
The world’s largest mobile coffee franchise Cafe2U has had a superb 2011 in the UK so far this year and the buzz is spreading across the pond!
Sarah Cook is a regular contributor to Franchisor News on the subject of franchise recruitment. She is the Founding Partner of Coconut Creatives, the BFA’s only accredited marketing company that offers 1 to 1 franchise recruitment projects and group franchise marketing workshops for franchisors. In this feature, Sarah discusses the use of social media and [...]