Many franchisors jump in and allocate their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, says Sally Butters, Director of Coconut Media.
Videos are a not only a great tool to allow customers, franchisees and prospective franchisees to see the human side of your business, they also feature your messages in a digestible manner. So, we have put a few useful hints and tips together that will help you to effectively promote your franchise through videos.
Coconut and two of its clients had cause for celebration today as they found out the results of the national Franchise Marketing Awards 2013. The FMAs recognise the industry’s most innovative and effective marketing campaigns. The awards are judged by an independent panel of experts, who reward organisations that have raised their public awareness and [...]
At Coconut Creatives we found that many franchisors underestimate what is required to exhibit successfully and therefore struggle to generate high quality leads. Here are some tips to help you get a return on your investment.
When you’re looking to recruit franchisees, it’s important to make your business something prospects can relate to. A key way of doing this is by publishing case studies so that prospects can see what the people who have chosen your franchise have to say about their experiences.
At Coconut Creatives we found that, social media can be a great tool to support your franchise recruitment and increase franchisee sales if you get it right. Here are a few tips on how you can make your social media campaign a success.
Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives.
Many franchisors jump in allocating their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile. Whether you have a brand new franchise opportunity or you have a 100-strong network, taking time out of your everyday workload to research and compile an accurate profile of what your perfect franchisees are [...]
Sarah Cook is a regular contributor to Franchisor News on the subject of franchise recruitment. She is the Founding Partner of Coconut Creatives, the BFA’s only accredited marketing company that offers 1 to 1 franchise recruitment projects and group franchise marketing workshops for franchisors. In this feature, Sarah discusses the use of social media and [...]
Sarah Cook and Sally Butters report on their experience of the Smith & Henderson Franchise Recruitment Summit.