Many franchisors jump in and allocate their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, says Sally Butters, Director of Coconut Media.
When you’re looking to recruit franchisees, it’s important to make your business something prospects can relate to. A key way of doing this is by publishing case studies so that prospects can see what the people who have chosen your franchise have to say about their experiences.
Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives.
Many franchisors jump in allocating their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile. Whether you have a brand new franchise opportunity or you have a 100-strong network, taking time out of your everyday workload to research and compile an accurate profile of what your perfect franchisees are […]
Sarah Carlile is a regular contributor to Franchisor News on the subject of franchise recruitment. She is the Founding Partner of Coconut Creatives, the BFA’s only accredited marketing company that offers 1 to 1 franchise recruitment projects and group franchise marketing workshops for franchisors. In this feature, Sarah discusses the use of social media and […]
“In the absence of a good reputation, the ability of a company to create value is severely impaired.”
The team at Coconut Creatives have organised another info packed workshop for franchisors looking to fine tune their franchise recruitment. Join Sarah Cook, Founder of Coconut Creatives and the team including guest speaker, Nick Strong (FranWeb) for the ‘Battle of the on/offline Marketing’!! on Wednesday 25 May in Bracknell The industry is changing fast. What […]
Calling ALL Franchisors: Attend a Franchise Recruitment Workshop so valuable you’ll be taking notes from start to end!January 17, 2011
For the FIRST TIME Franchisors are being given the opportunity to participate in small group workshops, run by Sarah Cook Chartered Marketer and Founder of Coconut Creatives, the franchise industry’s leading franchise marketing consultancy. See the sample agenda here For more information on the workshops click here The first of these workshops is being held […]
… as four new franchisees join the team in just one month! Since Coconut Creatives assisted FitKid with the launch of its franchise package in 2007, this national child fitness brand has been establishing a number of key franchise zones around the UK with a great deal of success and gradual growth. This month sees […]