Part 2 Of Planning Your Franchise Recruitment In The Quiet Summer Season

July 25, 2013

Summer is notoriously the quietest season for franchise recruitment, making it a great time to review your bank of case studies, says Sarah Cook, Founding Director of Coconut Creatives.

Part 1 Of Planning Your Franchise Recruitment In The Quiet Summer Season

June 30, 2013

Summer is notoriously the quietest season for franchise recruitment, making it a great time to review key aspects of your franchise marketing, says Sarah Cook, Founding Director of Coconut Creatives.

Finding your perfect franchisees is not as easy as it sounds

April 26, 2013

Many franchisors jump in and allocate their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, says Sally Butters, Director of Coconut Media.

How videos can be a powerful tool to promote your franchise

March 29, 2013

Videos are a not only a great tool to allow customers, franchisees and prospective franchisees to see the human side of your business, they also feature your messages in a digestible manner. So, we have put a few useful hints and tips together that will help you to effectively promote your franchise through videos.

Coconut client takes top award!

March 15, 2013

Coconut and two of its clients had cause for celebration today as they found out the results of the national Franchise Marketing Awards 2013. The FMAs recognise the industry’s most innovative and effective marketing campaigns. The awards are judged by an independent panel of experts, who reward organisations that have raised their public awareness and […]

Useful tips on exhibiting successfully

February 25, 2013

At Coconut Creatives we found that many franchisors underestimate what is required to exhibit successfully and therefore struggle to generate high quality leads. Here are some tips to help you get a return on your investment.

10 top tips for writing a case study

January 17, 2013

When you’re looking to recruit franchisees, it’s important to make your business something prospects can relate to. A key way of doing this is by publishing case studies so that prospects can see what the people who have chosen your franchise have to say about their experiences.

Tips On How To Grow Your Franchise Through Social Media

December 20, 2012

At Coconut Creatives we found that, social media can be a great tool to support your franchise recruitment and increase franchisee sales if you get it right. Here are a few tips on how you can make your social media campaign a success.

Start the preparation for a successful 2013 NOW

November 15, 2012

Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives.

Finding your perfect franchisees – Sally Anne Butters writes for The Franchise Magazine, April 2012

April 17, 2012

Many franchisors jump in allocating their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile. Whether you have a brand new franchise opportunity or you have a 100-strong network, taking time out of your everyday workload to research and compile an accurate profile of what your perfect franchisees are […]