Are you buying a business or a brand? – Sally Anne Butters writes for Making Money Magazine, January 2012

January 20, 2012

A brand is so much more than just a name and logo, for many people it’s a personality, a feeling that they get whenever they come across, purchase or interact with that company, product or service. That is why a strong brand is essential for anyone buying a franchise; any new business is a risk […]

MatchPoint: Double Redundancy Calls for a Matchmaker!

December 20, 2011

Steve Almond, 48, has spent most of his career in the pharmaceutical industry but after taking voluntary redundancy twice he decided to take a step outside of his comfort zone into the world of franchising, and hasn’t looked back since. “I started in research and development at AstraZeneca and after a few years I moved […]