Are you buying a business or a brand? – Sally Anne Butters writes for Making Money Magazine, January 2012

January 20, 2012

A brand is so much more than just a name and logo, for many people it’s a personality, a feeling that they get whenever they come across, purchase or interact with that company, product or service. That is why a strong brand is essential for anyone buying a franchise; any new business is a risk […]

MatchPoint: Double Redundancy Calls for a Matchmaker!

December 20, 2011

Steve Almond, 48, has spent most of his career in the pharmaceutical industry but after taking voluntary redundancy twice he decided to take a step outside of his comfort zone into the world of franchising, and hasn’t looked back since. “I started in research and development at AstraZeneca and after a few years I moved […]

How to sell more franchises & address fears

May 9, 2011

Sarah Cook was at the MatchPoint Summit this week with speakers from 8 different countries. What was very apparent was the similar pains and fears experienced by franchisors in growing their franchise network and their different approaches to overcome them. According to one speaker, the 3 most common human fears are: 1. Public speaking 2. […]