Coconut Creatives is pleased to announce that Sally Butters, Director of Coconut Media, has been shortlisted at the 2013 Encouraging Women Into Franchising (EWIF) Awards.
Many franchisors jump in and allocate their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, says Sally Butters, Director of Coconut Media.
Videos are a not only a great tool to allow customers, franchisees and prospective franchisees to see the human side of your business, they also feature your messages in a digestible manner, says Sally Butters, Founding Director at Coconut Media.
Coconut and two of its clients had cause for celebration today as they found out the results of the national Franchise Marketing Awards 2013. The FMAs recognise the industry’s most innovative and effective marketing campaigns. The awards are judged by an independent panel of experts, who reward organisations that have raised their public awareness and [...]
Coconut Media’s 10 tips for utilising the success stories within your franchise through case studies.
When you’re looking to recruit franchisees, it’s important to make your business something prospects can relate to. A key way of doing this is by publishing case studies so that prospects can see what the people who have chosen your franchise have to say about their experiences.
Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives.
Celebrating success is something we British are often very blasé about. In franchising, however, this can be a key indicator to prospective franchise owners about your credentials. Sally Anne Butters, Head of Media at Coconut Creatives, explains how best to promote your achievements. Click here to read the full article online
Sally Anne Butters, Director of Media at Coconut Creatives, points out important content franchise prospectuses should contain.
Join us at our fresh and funky Bournemouth Seafront location for a strategy session to review your current marketing, with a focus on Media and marketing communications in franchising. Franchisors are encouraged to bring along ALL their branding, franchise recruitment collateral including prospectus, flyers, adverts, press releases, case studies and anything else important for review. [...]