Director of Coconut Media shortlisted for EWIF Award

May 1, 2013

Coconut Creatives is pleased to announce that Sally Butters, Director of Coconut Media, has been shortlisted at the 2013 Encouraging Women Into Franchising (EWIF) Awards.

Finding your perfect franchisees is not as easy as it sounds

April 26, 2013

Many franchisors jump in and allocate their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, says Sally Butters, Director of Coconut Media.

How videos can be a powerful tool to promote your franchise

March 20, 2013

Videos are a not only a great tool to allow customers, franchisees and prospective franchisees to see the human side of your business, they also feature your messages in a digestible manner, says Sally Butters, Founding Director at Coconut Media.

10 top tips for writing a case study

January 17, 2013

When you’re looking to recruit franchisees, it’s important to make your business something prospects can relate to. A key way of doing this is by publishing case studies so that prospects can see what the people who have chosen your franchise have to say about their experiences.

Start the preparation for a successful 2013 NOW

November 15, 2012

Many franchisors find the task of planning the next steps in their franchise recruitment a daunting task but with just a few simple steps you can lay the groundwork for another successful year, says Sally Butters, Director of Media at Coconut Creatives.

Make the most of your awards success

September 15, 2012

Celebrating success is something we British are often very blasé about. In franchising, however, this can be a key indicator to prospective franchise owners about your credentials. Sally Anne Butters, Head of Media at Coconut Creatives, explains how best to promote your achievements. Click here to read the full article online  

Reading between the lines…

September 3, 2012

Sally Anne Butters, Director of Media at Coconut Creatives, points out important content franchise prospectuses should contain.

Strategy Session – Bournemouth Seafront

May 9, 2012

Join us at our fresh and funky Bournemouth Seafront location for a strategy session to review your current marketing, with a focus on Media and marketing communications in franchising. Franchisors are encouraged to bring along ALL their branding, franchise recruitment collateral including prospectus, flyers, adverts, press releases, case studies and anything else important for review. […]

Finding your perfect franchisees – Sally Anne Butters writes for The Franchise Magazine, April 2012

April 17, 2012

Many franchisors jump in allocating their franchise recruitment marketing budget without taking the time to really understand their ideal franchisee profile. Whether you have a brand new franchise opportunity or you have a 100-strong network, taking time out of your everyday workload to research and compile an accurate profile of what your perfect franchisees are […]

How To Improve Your Franchisee Conversion to 1-in-28 – Midlands

February 1, 2012

This is a unique opportunity to gain up to date insight on the latest marketing techniques that can help boost your franchise recruitment.