Are you buying a business or a brand? – Sally Anne Butters writes for Making Money Magazine, January 2012

January 20, 2012

A brand is so much more than just a name and logo, for many people it’s a personality, a feeling that they get whenever they come across, purchase or interact with that company, product or service. That is why a strong brand is essential for anyone buying a franchise; any new business is a risk […]

How to Identify a Good Franchisor – Sarah Cook writes for Making Money Magazine, December 2011

December 2, 2011

With around 850 franchise packages on offer in the UK alone, there is plenty of choice available. So how do you start your search? Sarah Cook, Founder of Coconut Creatives, the franchise industry’s leading provider of marketing services for franchise recruitment, explains what you need to look out for. Among the total packages on offer, […]