Creative Video Concepts

There are heaps of ways you can get your marketing messages across and Franchisors should try to use a combination that adds interest to the reader or viewer.

At Coconut Creatives we are a huge fan of using short video clips that can be used in so many ways:

•    On your website
•    At a screen at an exhibition
•    On other people’s websites
•    On a YouTube Channel
•    In video newsletters

Video enhances all of the above and we have seen in every case where we have implemented video into a client’s marketing strategy that there return on investment (in terms of an increase in quality or quantity of leads) is remarkable.

In some cases we have seen:
•    Over 30% increase in open rates with emails
•    Improvement in Google rankings for websites
•    Increase in number of quality leads achieved from an exhibition or show
•    Increase in quality of leads on franchise recruitment websites

Video can often be expensive and time consuming to produce properly. Coconut Creatives clients are lucky that we have spent a long time researching what Franchisors and small business owners need and can afford and we have packages for video that start at £65 a month over 12 months with no other costs pay (not even production charges!). This has made it really easy for our clients to buy into video and start generating awesome results!