Your perfect elevator pitch
Every business should spend time working on a perfect elevator pitch. This is a 30 to 60 second pitch which is drafted in a scientific way to engage with your target audience.
An elevator style pitch is really common in the SME world but very rarely adopted in the Franchise Sector. Yet it has so many brilliant uses which can make such a difference to the franchise recruitment process.
Where can you use this in the franchise world?
• At exhibitions
• At networking events
• To train staff
• On the telephone
• In any type of written copy
You can combine your elevator pitch copy with other written such as case studies and press releases to give a fast and accurate overview of who you are and what you do before launching in the detail.
At Coconut Creatives we work with clients on a 1 to 1 basis and through mentoring sessions to create their perfect style pitch. We also devote time to this at our Franchisor Marketing Workshops where Franchisors work with Sarah Cook, Founder of Coconut Creatives to create their pitch during the sessions.