Suitable for both new and seasoned franchisors this jam-packed workshop looks at how you can set a strategic approach to your marketing and recruitment.

On the day, we will take you through: Current market conditions for franchisee recruitment (looking at the macro environment and how consumer behaviour changed since the 2007 crash and its effect on franchising), the micro environment: franchisee profiling, industry-wide and company specific, the franchisee selection/sales process (learning from a decade worth of research across 200 franchise brands), looking at best practice models for building a franchisee profile, right collateral for each stage of the selection process, corporate responsibility: the legal and ethical role of the franchisor , the relationship between recruitment selection and network quality and developing a strategic plan of action for marketing and recruitment.

Please note! You can also receive 500 points towards your QFP qualification by attending both workshops on the 27th and 28th September as together these form the How to Market Your Franchise and Recruit for Network Growth course.

COURSE OUTCOME

You will leave this workshop with a framework for your own Strategic Marketing Plan that takes into consideration the current marketplace for franchise recruitment. You will have a much better understanding of how to use social media to help you target your ideal profile of franchisee with a list of actions & improvements to make back into your office.

COURSE INVESTMENT

The investment for this course is £295 + VAT (or £495 for 2-day course) and includes a Masterclass workbook for each delegate, access to a Dropbox folder containing all the materials used on the day, unlimited teas, coffees & snacks throughout the day, a 2-course lunch each day.

Featuring BRAND NEW material for 2017!

Your prospective franchisees are now more likely to find out more about you online than anywhere else; the franchise recruitment arena is changing and you need to make sure you’re ready. Our dedicated team of experts never stop learning, developing and pushing the boundaries of innovative marketing techniques, especially in relation to utilising cost-effective and measurable, online methods!

During this workshop we’ll share with you: New movements in the marketing and selection process (including the roles of online new media in recruitment) where social media fits into the recruitment process and the latest recruitment marketing techniques delivering results in the industry right now including: Adwords, search marketing, landing pages, online retargeting and social media advertising

Please note! You can also receive 500 points towards your QFP qualification by attending both workshops on the  27th and 28th September as together these form the How to Market Your Franchise and Recruit for Network Growth course.

COURSE INVESTMENT

The investment for this course is £295 + VAT (or £495 for 2-day course) and includes a Masterclass workbook for each delegate, access to a Dropbox folder containing all the materials used on the day, unlimited teas, coffees & snacks throughout the day, a 2-course lunch each day.

BRAND NEW workshop for 2017!

Many franchisors are struggling to keep up with rapid changes in technology. It’s no secret that video is taking content marketing by storm. Video is quickly becoming one of the most effective tools for franchise recruitment and is a great way to communicate with your prospective franchisees. So, while video marketing is frequently an afterthought for many franchisors, it really should take lead position in your content marketing plan.

During this workshop, you will learn more about: Where, how and when to use video ⎫ Creating content for videos ⎫ What key messages you should be getting across ⎫ Video format – day in the life, interview with the founder ⎫ Confidence on camera ⎫ Set up and equipment needed ⎫ The effect of video on franchisee conversion.

COURSE INVESTMENT

The investment for this course is £295 + VAT (or £495 for 2-day course) and includes a Masterclass workbook for each delegate, access to a Dropbox folder containing all the materials used on the day, unlimited teas, coffees & snacks throughout the day, a 2-course lunch each day.

BRAND NEW workshop for 2017!

Your existing database is a goldmine of prospective franchisees. Regular communication with your existing database is crucial, especially if you are operating on a low budget. By making the most of existing prospects, you can save money and resources on finding new leads and focus more on the high quality leads you already have. Regular contact also builds trust between you and your prospects which is essential once the franchisor-franchisee relationship is been formed. It will also help you to stay ahead of your competition and make sure your brand is the first that a prospect will think of when they decide to take the next step in the decision-making process.

On the day we will cover:  How keep warm newsletters for into the recruitment process ⎫ How to make them attention-grabbing ⎫ How often to send ⎫ Creating content / blogging ⎫ Structure.

COURSE INVESTMENT

The investment for this course is £295 + VAT (or £495 for 2-day course) and includes a Masterclass workbook for each delegate, access to a Dropbox folder containing all the materials used on the day, unlimited teas, coffees & snacks throughout the day, a 2-course lunch each day.