BRAND NEW workshop for 2017!

Many franchisors are struggling to keep up with rapid changes in technology. It’s no secret that video is taking content marketing by storm. Video is quickly becoming one of the most effective tools for franchise recruitment and is a great way to communicate with your prospective franchisees. So, while video marketing is frequently an afterthought for many franchisors, it really should take lead position in your content marketing plan.

During this workshop, you will learn more about: Where, how and when to use video ⎫ Creating content for videos ⎫ What key messages you should be getting across ⎫ Video format – day in the life, interview with the founder ⎫ Confidence on camera ⎫ Set up and equipment needed ⎫ The effect of video on franchisee conversion.

COURSE INVESTMENT

The investment for this course is £295 + VAT (or £495 for 2-day course) and includes a Masterclass workbook for each delegate, access to a Dropbox folder containing all the materials used on the day, unlimited teas, coffees & snacks throughout the day, a 2-course lunch each day.

BRAND NEW workshop for 2017!

Your existing database is a goldmine of prospective franchisees. Regular communication with your existing database is crucial, especially if you are operating on a low budget. By making the most of existing prospects, you can save money and resources on finding new leads and focus more on the high quality leads you already have. Regular contact also builds trust between you and your prospects which is essential once the franchisor-franchisee relationship is been formed. It will also help you to stay ahead of your competition and make sure your brand is the first that a prospect will think of when they decide to take the next step in the decision-making process.

On the day we will cover:  How keep warm newsletters for into the recruitment process ⎫ How to make them attention-grabbing ⎫ How often to send ⎫ Creating content / blogging ⎫ Structure.

COURSE INVESTMENT

The investment for this course is £295 + VAT (or £495 for 2-day course) and includes a Masterclass workbook for each delegate, access to a Dropbox folder containing all the materials used on the day, unlimited teas, coffees & snacks throughout the day, a 2-course lunch each day.