Whiteboard Weekly #12 – The Future of Franchise Recruitment Marketing

I recently spoke at the EWIF National Conference on the future of franchise recruitment marketing. At the end of the presentation I spoke about the 3 main trends I think will have an impact on franchise recruitment marketing in the next 2 to 10 years.

It’s hard to believe 10 years ago you couldn’t create a business page or run targeted ads on Facebook, and I’m certain in 10 year’s time, changes to the way we market our businesses will be even greater. As Bill Gates quoted, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”

Over the course of the next few weeks, I will share these trends with you, and discuss how you can get ahead of the game and plan for the next phase of technological change.

View past Whiteboard Weekly’s here – www.coconutcreatives.co.uk/whiteboardweekly


Whiteboard Weekly #11 – The Franchise Recruitment Market (Autumn Update)

In this Whiteboard Weekly, I look at the latest statistics, and how the normal September leap in franchise related interest hasn’t materialised, so far this Autumn. It’s a tricky time for franchise recruitment. With so much uncertainty around, and a strong job market, it’s only natural for there to be less people looking to invest at the moment. However, I believe that post-Brexit, whether good or bad for the overall economy, we will be in for a great season for franchising.

Whiteboard Weekly #10 – Video Marketing – When to Use a Professional

In my last video, I provided some tips to help you create your own video content (Link Below). This week I am going to discuss when you should hand-over to professional videographers, when creating your video marketing. I also provide a few tips to help you find the right videographer for your project!

Whiteboard Weekly #9 – Shooting Your Own Video Content

I am often asked questions like – How do you create videos? Should we use a professional? How can I shoot my own video content? So this weeks video gives some useful tips and advice on shooting your own video content. And in Whiteboard Weekly #10, I will discuss the benefits of using professional videographers.