Whiteboard Weekly #18 is here! This week, Adam Lovelock looks at how you should be educating rather than promoting, in your marketing. There has been a shift in marketing over the last 20 years and that’s the idea we should be educating in our marketing rather than purely promoting. Watch the video below, to find out more.
If you need help with your educating, rather than promoting within your marketing, we’d be happy to chat!
Please contact us on 01725 511 673 or firstname.lastname@example.org
Welcome to Whiteboard Weekly number 17. This week we’re going to look at websites versus landing pages for online marketing. So what’s the difference? Where do people use landing pages? Watch the video below, to find out more.
If you need help with your Landing Pages vs Websites, we’d be happy to chat! Please contact us on 01725 511 673 or email@example.com
This week Adam is looking at voice marketing, the future of franchise recruitment marketing. Last week he spoke about how he’s doing a video series on some of the key technologies coming in which he thinks are going shape the future of franchise recruitment marketing. And this week we’re going to look at voice marketing. So, what is voice marketing?
In this week’s episode of Whiteboard Weekly, Adam discusses subject lines for your email marketing. There’s some great tips on here to make sure your emails get read. With a background in email marketing with Astonish Email, Adam really is the expert in all things email.
If you have any questions about franchising or franchise recruitment marketing for a future episode of Whiteboard Weekly put it in the comments below.
It is almost certain that every new franchisee would’ve turned to Google (other search engines are available) at some point in their decision-making process. Whether it was to research opportunities or to seek further information on specific franchises.
So how do you ensure you are found when potential franchisees search? In most normal marketing, and I would imagine it would relate to your core business marketing, SEO becomes a key a part of this. But when searching terms such as ‘Franchise Opportunities’, listing sites dominate the search results making any traction very difficult! So is focusing time and money on SEO worth the investment?
This is a topic that really interests me, so any feedback or success stories you have would be great to hear!