Winning an award is a great achievement and gives prospective franchisees a better idea about your franchise and your credentials. In this video Sarah Carlile talks about how you can use your award wins to aid your franchise recruitment.
To find out more about how you can use award wins to boost your marketing collateral contact us at firstname.lastname@example.org.
Using video in franchisee recruitment is becoming more and more essential. A multitude of recent research has recorded that in our ever-changing digital world, the average human attention span is now at eight seconds, down from 12 seconds in 2000. To put that in perspective, a goldfish’s attention span clocks in at nine seconds. So if you’re sharing content on your website and social media, you need to be using what we call “snackable” information and for this video is perfect.
Watch our #CocoQuickTip on how to create effective videos to use in your marketing.
If you have any questions you would like answered in a #CocoQuickTip video tweet them to @coconut_creativ using the hashtag #CocoQuickTip
Demonstrating authority within your sector can be a very powerful tool. While establishing yourself as an industry expert may take some time, cultivating a reputation of authority for your brand will help you gain respect and develop trust with existing franchisees and can also help you recruit new franchisees!
When putting yourself as an expert in your field, it is important to build authority in a variety of different ways and to get your voice heard.
Watch our video to hear Sarah Carlile, Founding Director of Coconut Creatives to find out her top tips on building authority.
Providing your franchisees with adequate training in marketing will not only help them create a successful and profitable business, it will also benefit the whole franchise and aid you in your franchisee recruitment, says Sarah Carlile, Founding Director of Coconut Creatives.
Marketing is THE skill for business success but many franchisors fail to give their franchisees adequate training in marketing. Just imagine how much easier it would be for you to recruit new franchisees if you could show prospects that everyone in your franchise network is doing well!
Watch our Empowering franchisees for growth video and hear a few top tips on how you can help your franchisees to improve their sales and improve yours in the process!
If you want to learn more, we run a whole workshop on this topic so ask us when the next one is or you can learn more about our Market Your Franchise programme offered to franchisees to help train them in marketing.
Our second marketing workshop of the year took place last week and focussed on increasing franchisee conversion. Our delegates created their very own ‘keep warm’ campaigns using our famous techniques and heard from expert speakers on they can tweak their recruitment process to yield better results.
Here’s what some of them had to say about the day…
“So many ideas my head is spinning. Can’t wait to get started.” Gemma Tumulty, The HR Dept
“A lot of value offered, with some really actionable marketing tips” James Mooney, The Dwyer Group
“You cannot stay abreast of best practice in franchise marketing without attending a Coconut Creatives workshop” Dan Archer, Red Flag Alert
To help you improve YOUR franchisee conversion, our Founder, Sarah Carlile, shares her top tips on keeping your leads warm.