Online Marketing & Social Media Services

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Online Marketing

The face of online marketing is significantly changing the opportunities for cost effective franchise recruitment. We are now able to accurately pinpoint prospectus clients (via a fairly detailed profile) AND select which geographic regions they come from. Targeting your ideal franchisees in your vacant territories has never become more exciting and what’s more… it’s VERY cost effective.

Ask us about our range of online marketing services and we’ll even provide you with an initial online marketing health check free of charge.

Social Media

Facebook, YouTube, LinkedIn, Twitter… whatever platforms you favour or feel you have mastered, believe us there’s SO much more to discover and learn. As a company, we have a dedicated team of experts who never stop learning, developing and pushing boundaries of what’s possible to achieve in the franchising arena. Especially in relation to utilising social media for franchise recruitment.

Specifically, we are now generating real, live enquiries for many brands using re-targeting campaigns across a number of platforms. What does this mean? In simple terms, there are potentially hundreds or even thousands of people who check out your website but never enquire or return. Traditionally you never know who these people are and they never progress an enquiry. Times have changed! Some of our clients are now successfully using retargeting to do just that ‘re-target’ those window shoppers while they browse through their Facebook updates and voila, you keep popping up to remind them that they really should take a closer look at your franchise opportunity.

It’s highly targeted, very specific, low and extremely effective as a lead gen tool. If you have a prospective franchisee database, then give us a call and we’ll talk through how we could get one of these cost effective campaigns set up in no time.

If you are interested in learning more about our Online Marketing or Social Media services please contact us via the form below and one of our team will be in touch!

[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]

Your Own Tailored 12 Month Marketing Strategy

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Do you wish you had clarity over the next 12 months of marketing activity?

This is a complete review of your current marketing strategy, where we assess your current situation and make recommendations for the next 12 months. The outcome is a tailored and complete 12 month strategy document delivered electronically (so you can tweak it at a later stage!) and we also send you a hard copy version to keep in your office and share with colleagues.

  • Broken down into month by month activity
  • Full Media recommendations included in your plan: magazines, websites, social media channels and exhibitions
  • Your plan is always based on your franchise recruitment growth objectives
  • We run your objectives through our Budget Matrix to generate a benchmark budget

This is a professional marketing plan that you, as the client can implement and follow, with all activities, deadlines, costs and notes included. We can of course assist you with plan implementation when you require help.

Written by a qualified Chartered Marketer with input from the whole Coconut Creatives team utilising our expertise, latest industry thinking and an understanding of what is working for other Franchisors across industry and sector.

If you are interested in learning more about our Strategic Recruitment Marketing Plans please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]

Media Boost Package

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]Our media boost package delivers some great products to support your franchise recruitment process. Animation products to promote your USPs, animations to top and tail your video testimonials and social media activity to boost your followers.

Branded Facebook, Twitter and YouTube channels: your branding will be added to your social media channels.

Animated logo: your company logo will be animated into a professional and exciting video for use on your video introductions or presentations.

Top and tail branded animation for your video testimonials: 2 branded short animations that can top and tail your video testimonials – ideal for placing on your YouTube channel or franchise listings.

Animated video highlighting the USPs of your franchise: a short punchy animation which can be used online, within presentations or at exhibitions.

Social media bundle: we will help you to establish additional Twitter followers, YouTube views and Facebook friends so that potential franchisees or affiliates will be keen to follow you too.

Social media animation: your social media channels presented in an exciting animated video to quickly demonstrate how people can find you online.

Click here to see examples of each booster:

If you are interested in learning more about our Media Boost package please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]

Market Your Franchise

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]“We bridge the gap between knowledge and application”

We’re the award-winning and published marketing specialists and we want to help you take your business to new levels. We can help you to develop YOUR potential using marketing knowledge through our training and coaching service.

Would you like to:

  • Work smarter and earn more money?
  • Learn and utilise methods that have been PROVEN to work?
  • Elevate your brand above the competition?

Whether you’re new to marketing or just need to brush up on your skills and approach things in a different way, this is the programme for you!

Welcome to Market Your Franchise

Market Your Franchise is an innovative education programme designed to provide franchisees with expert knowledge and the tools they need to successfully market themselves.

Did you know there are approximately 930 franchisors in the UK? These franchisors look after an estimated 22,400 franchisees! (source: the NatWest/ bfa franchise survey 2013). That’s a lot of franchisees to support! Our unique programme offers support to franchisors to help them deliver marketing training to their network. The training is designed to be extremely flexible so it can fit into any in-house marketing already in place or can be delivered as a solo marketing course.

The skills we teach will not only be useful now, they can be transferred across industry and sector in the future. Whether you are a franchisor or a franchisee, this programme will benefit you. After all, your futures are linked!

How does it work?

Each franchisee is set up with a specific username and password in order to access our MYF Resource Centre. This contains a wealth of resources, materials and videos.

Our dedicated marketing programme takes you through the year, step-by-step, month-by-month. You will have access to a wide range of expert knowledge that has been broken down into bite-sized chunks that you can digest and implement yourself. It’s easy to use and can be done at a time to suit you. Sound good? It certainly is!

Benefits of MYF

  • Improve your network sales and performance
  • Help deliver training to your whole franchisee network
  • Elevates your brand above the competition
  • Uses best practice marketing that we know delivers results

Reviews

“Implementing MYF techniques has helped us increase turnover by 75% in the last year,” Jim Suswain, Wagging Tails Franchisor

“I found the MYF programme extremely helpful. It showed me how to take a marketing concept and apply it in my business in a way that made a difference to my profits. I would recommend this programme to anyone,” Tina Gray, Rosemary Bookkeeping Franchise Partner.

“I believe that the expert support offered through the ‘Market Your Franchise’ programme should prove a rapid game changer for many currently under-skilled franchisees,” Tim Rylatt, ActionCOACH Franchisee.

Contact

If you are interested in learning more about our Market Your Franchise programme please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]

Franchisor Marketing Workshop Programme 2016

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]This year sees the 6th anniversary of our popular Coconut Workshops for franchisors! Since 2010 we’ve had 200+ franchise brands from across the franchise industry benefiting from our practical workshop programme to fine tune their franchise recruitment and marketing performance. They grow year on year and we’re really excited to share with you what 2016 has in store.

Coconut franchise recruitment workshops deliver valuable insights and ideas for the franchise brands who attend. We advise franchisors on all aspects of their franchise recruitment marketing with proven results using examples and case studies. Our workshops are designed to cover a range of up-to-the-minute, relevant topics with helpful tips and techniques that you can readily apply to your franchise back in the office.

Franchisors attend our workshops because they want to:

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  • Recruit more franchisees
  • Spend their recruitment budget in a smarter way
  • Improve their own skillsets in franchise marketing
  • Learn the latest techniques and methodologies in recruitment
  • Understand how social media can support franchise recruitment
  • Help their franchisees obtain more sales.

[/fancy-ul][vc_column_text]NEW for 2016! Our workshops have received Qualified Franchise Professional (QFP) qualified event status from the bfa! This means that you can now attend our workshop programme as part of your own QFP training.

Each day of our QFP workshops is worth 250 points and will count towards your overall QFP qualification.

Click here to book via our contact form

 

 Our 2016 workshop programme looks like this:

1st March 2016

How to Market your Franchise and Recruit for Network Growth: Day 1 – Setting a SMART approach to franchisee recruitment (250 QFP points)

Suitable for both new and seasoned franchisors this jam-packed workshop looks at how you can set a strategic approach to your marketing and recruitment. On the day we will take you through:

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  •  Current market conditions for franchisee recruitment (looking at the macro environment and how consumer behaviour changed since the 2007 crash and its effect on franchising)
  • The micro environment: franchisee profiling, industry-wide and company specific
  • The franchisee selection/sales process (learning from a decade worth of research across 200 franchise brands) looking at best practice models for building a franchisee profile
  • Discovery Days vs 121 meetings
  • Right recruitment techniques and collateral for each stage of the selection process
  • Corporate responsibility: the legal and ethical role of the franchisor
  • Relationship between recruitment selection and network quality
  • Why develop a strategic plan of action for marketing and recruitment (leading onto day 2)

[/fancy-ul][vc_column_text]2nd March 2016

How to Market your Franchise and Recruit for Network Growth: Day 2 – Franchise marketing new media: The role of social (250 QFP points)

We’re told time and time again by franchisors that they don’t fully understand how to utilise social media for marketing and franchise recruitment. On this workshop you’ll learn crucial social media skills and we’ll take you through:[/vc_column_text][vc_column_text]

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  • Developing an integrated marketing communications plan in franchising
  • Setting budgets, timescales and monitoring ROI
  • The roles of traditional offline media (exhibitions, magazines, newspapers, referrals)
  • New movements in the marketing and selection process
  • The roles of online new media in recruitment
  • Your franchise sales process & where social media fits to support it
  • The latest recruitment marketing techniques delivering results in the industry right now
  • How to set up, personalise and automate social media channels to save you time & money

[/fancy-ul][vc_column_text]14th April 2016

How to motivate your franchisees (250 QFP points)

Your franchise network is your most valuable brand asset, they are out there every day representing you. This workshop will help you understand what you can do to steer your network in the right direction using a wide variety of tools to educate and motivate each individual franchisee. This workshop deals with these and many other sensitive issues that are at the heart of the franchisor / franchisee relationship covering:[/vc_column_text][vc_column_text]

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  •  An overview of bridging the gap between franchisee knowledge and their application
  • Using tools to help your franchisees represent your brand effectively
  • Using the franchisee toolbox: the Franchise Agreement, the Operations Manual, the Marketing Manual and Franchisee Business Plan
  • Using a month-by-month support structure for your franchisees
  • Recognising and rewarding franchisee achievement
  • Leading and motivating franchisees through their life cycle (different methods for different lifecycle stages)
  • Setting KPIs & targets on an individual basis and how to monitor these
  • Understanding your leadership skills and how to use these to motivate the network
  • How you can work to best practice guidelines as a franchisor.

[/fancy-ul][vc_column_text]14th July 2016

Exhibiting and speaking effectively for franchisee recruitment

Many franchisors are attending the same shows year on year but unfortunately don’t make the most of them year on year. As a franchisor you are in a room full of other franchise brands competing for the attention and contact details of the same visitors. So being noticed as a high-quality opportunity and making the most out of your initial contact with a prospect is key to exhibiting successfully. On this workshop you will cover:[/vc_column_text][vc_column_text]

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  • How to plan your exhibition attendance like a military operation
  • SMART collateral to have on stand (including your perfect pitch!)
  • How to make YOUR franchise stand out from the crowd
  • How to maximise your exposure during the show
  • How to use presentations to generate more franchise enquiries at exhibitions
  • Effective follow-up tools that will turn your leads into franchisees!

[/fancy-ul][vc_column_text]11th October 2016

How to Market your Franchise and Recruit for Network Growth: Day 1 – Setting a SMART approach to franchisee recruitment (250 QFP points)

As above!

 

12th October 2016

How to Market your Franchise and Recruit for Network Growth: Day 2 – Franchise marketing new media: The role of social (250 QFP points)

As above!

 

9th November 2016

How to motivate your franchisees (250 QFP points)

As above!

 

Structure & Pricing

Coconut Table cost

We will happily offset any payments made for our Coconut Workshops should you become a Coconut retainer client within the 12 month period.

Coconut Franchisor Workshops are proudly sponsored by

RBS Logo_for_workshops

 

 

 

If you are interested in learning more about our 2016 Workshop Programme please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][/vc_column][/vc_row]

Keep Warm Activities

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]These are VITAL for ALL Franchisors!

Have you ever wondered how you can keep your large list of enquirers still interested in your franchise opportunity, or how you can re-engage those that may have gone off the boil?

Our keep warm package provides a branded e-newsletter full of interesting facts and stories to keep your leads engaged whilst they make their buying decision.

  • Build a monthly e-newsletter in to your lead handling process
  • Build in links to your website and videos
  • See who is opening your e-newsletter, clicking through to your website and use the data to start new conversations

Our ‘keep warm’ activities are vital for keeping YOUR brand in the mind of the prospect when moving towards making a decision on their future investment choice. Coconut support this for you through a monthly branded e-newsletter to include a maximum of 4 news items including a free resource to help them get nearer to their purchase decision.

As part of this service we provide you with a monthly report detailing click-throughs, bounces and any interaction with social media channels.

This software helps you to measure if some prospects are ‘warmer’ than others so you can re-connect with these prospects. This is an extremely effective marketing tool to add into the mix and can help bring down cost per lead AND your conversion ratio.

Keep Warm reports detail those people who:

  • Liked you on Facebook
  • Re-tweeted your messages
  • Unsubscribed to the newsletter
  • Clicked through to your website
  • Watched a video
  • Requested a call back
  • Forwarded your newsletter

We then act on this information by feeding it back into the sale process to engage with the database in different ways.

If you are interested in learning more about our Keep Warm services please contact us via the form below and one of our team will be in touch![/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][contact-form-7 id=”5974″][/vc_column][/vc_row]