I recently spoke at the EWIF National Conference on the future of franchise recruitment marketing. At the end of the presentation I spoke about the 3 main trends I think will have an impact on franchise recruitment marketing in the next 2 to 10 years.

It’s hard to believe 10 years ago you couldn’t create a business page or run targeted ads on Facebook, and I’m certain in 10 year’s time, changes to the way we market our businesses will be even greater. As Bill Gates quoted, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”

Over the course of the next few weeks, I will share these trends with you, and discuss how you can get ahead of the game and plan for the next phase of technological change.

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